Hard seltzer is produced one of two ways, either brewed, taking advantage of fermentation of ingredients such as rice, for naturally occurring alcohol and fizz or adding alcohol to bubbly water. Now take this bubbly magic and step into the world of hard seltzer or otherwise known, alcoholic seltzer. After all, it does glow under a black light! It differs from other carbonated beverages like club soda and tonic water, in that it doesn’t contain the funny tasting minerals such as sodium bicarbonate and potassium sulphate that club soda contains, or the high fructose corn syrup and quinine that makes tonic water, not really a water at all. Seltzer is basically carbonated water, your basic drinking water with added bubbles from carbon dioxide. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. Yes, it’s his name that you see on iconic fizzy drink bottles in household fridges today. In 1772, Joseph Priestley an Englishman, discovered he could make fizzy water by placing a bowl of water above a beer vat. The name ‘seltzer’ comes from a spa town in Germany called Selters, which began exporting its effervescent mineral water from the late 1700s. Somehow, somewhere, some genius has discovered a way to make water even more amazing, by adding alcohol! Lacking the usual carbs and sugar of regular alcoholic drinks, hard seltzers are revolutionising the way we drink. In the last 12 months, hard seltzers have grown into a billion dollar industry in the US, with brands like Corona and Bud Light cashing in on the market. ![]() Now what has this got to do with beer? For the lowdown on this new drinks trend read on! ![]() Well, if you are like most Australians, this is probably a term you’re not too familiar with but in its simplest form, seltzer is basically fizzy water.
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